Understanding Copyright
This course builds a practical understanding of copyright and how to use it confidently in UK-focused, multi-channel marketing. You’ll explore how copyright developed from early protections for books to modern rules covering digital content, music, film, software and online media, including recognising what is automatically protected under UK law. You’ll learn how to identify who owns creative work and understand why contracts and written intellectual property assignments matter when working with employees, freelancers and agencies, as well as how moral rights (such as author identification and objection to derogatory treatment) can affect content use. The course also explains how long copyright lasts, when material enters the public domain, and how to assess older images, archive footage and music safely for marketing use. You’ll distinguish UK fair dealing from US fair use, apply Creative Commons licence conditions correctly (including CC0), and avoid common risks around attribution, commercial use and modification. Finally, you’ll consider international copyright principles to support clearer decisions for global campaigns, stock assets, influencer content and rights clearance across territories.
£1.00 per learner